Archive for the 'Social Web' Category

Intelligent pattern recognition connects images of people and brands with users in the “social web”. Imagine this combined with frictionless sharing of daily life – the Inter-Face between online and offline Identity.

image by ditto

image by ditto


from “All of Your Tumblr Photos Will Now Be Scanned for Branded Content” on motherboard:

Though the system doesn’t necessarily identify individuals in their corporeal form, it can pinpoint the top influencers on a given social network and give their online identities to companies looking to partner with their biggest fans in promotional campaigns. [...]
… users are being sold off to the highest bidder, without any kind of tangible return.
Founded in 2007, Tumblr has long been a sanctum for misfit millennials meticulously crafting identities for themselves by posting and sharing images. Surely it was only a matter of time until the site figured out a way to monetize its sizable cultural cachet, but for a platform that prides itself on facilitating self-expression and a degree of anonymity, it’s an unsettling move at the very least.

thanks Matteo for the link

…but always worth a quick look.
competitor_logos
… even if it is not any more subversive, but only a kind of viral advertising of stocklogos.com. Seems to work ;) Thanks Matteo for the link.

Logo manipulation seems to be back again: “How i see it” = Visual Identity Correction
mcdonalds-fat-logo
from behance.net.
more on de-brand.net softdrink (pepsi)die Wahrheit über Pesi
müh geht gegen null
müh geht gegen null (Deutsche Bank), liquidatedmcdonalds.jpg
zevs liquidated logos, etc.

Vom Hack des Burgerking twitter-Accounts, über den verbreitet wurde, dass MacDonald nun Burgerking übernommen hätte, profitieren alle Beteiligten. Die Täter ist angeblich die Anonymous-affine Gruppe #OPMadCow. Alle drei Markennamen erfahren gerade enorme Aufmerksamkeit. Ist das strategisch oder nur Quatsch? Neben der Aufmerksamkeit werden in Folge wohl vor allem die Sicherheitsstandards von Twitter optimiert, wie der Guardian berichtet. Die Kommentare auf Twitter sind durchweg erwartungsgemäß schadenfreudig. Witzig finde ich diesen hier:
donut_lie_to_me

found on the facebook board of  ‏أساحبىs, a guy or a group of people from Kairo that produces jokes and publishes them on their site and on FB. I don’t get the jokes and automatic translation doesn’t help much, but i like the rough anarchic style. (@Ernesto: thanks for the link)

Slowly facebook is getting me, as if i keep getting more and more links to interesting stuff or conversations published on that platform. Also it is tempting to use the ubiquitous like-button (much less effort than writing a blog post and still it is a way to store and publish things). But i don’t like it. I made an account only to get a feeling how it works for professional reasons (i am into interaction design and web communication). And after having heard the excellent speach of Eben Moglen at re:publica Why Freedom of Thought Requires Free Media and Why Free Media Require Free Technology“, i wanted to delete my FB account right away (i didn’t) and just use a fake account for my professional interest. But an account with a fake name and without “real” interaction does not provide the same experience. Let’s try the alternatives. I really like the basic idea of Zurker (it’s in closed beta > let me know, if you want an invitation): it is supposed to be owned by its users, but the interaction in the small world of Zurker is necessarily kind of lame compared with FB and Zurker is missing “social features”, which can be embedded elsewhere on the web). Let’s try diaspora and eventually friendica (but this one seems to need some nerdy efforts). Twitter is more interesting, but somehow a inner resistance keeps me from using it really (i don’t want to publish continuously all the little things i find interesting). For collecting and sharing links in more structured way i use diigo and i like it (thanks to the very useful browser plugins). Yes I WILL delete my FB account, but first need to do some research … and find a new setup of connected tools for personal knowledge management and publishing (sounds like work !-)

At least i am blogging again, also thanks to Sascha Lobo, who brought it to the point: we need more self-governed territory. And theoretically a network of blogs using good old hyperlinks and decentralized services like pingbacks and feeds would eventually be sufficient to create social networks.

@textinstagram is a parody of Instagram, which make one thing even clearer than it was before: Instagram does not matter.

which reminds of unphotographable (“a text account of pictures missed” / thank you Daniela for this association), which made me think of the Descriptive Camera™ by Matt Richardson.

The Descriptive Camera works a lot like a regular camera—point it at subject and press the shutter button to capture the scene. However, instead of producing an image, this prototype outputs a text description of the scene.

descriptive-camera-600px