Intelligent pattern recognition connects images of people and brands with users in the “social web”. Imagine this combined with frictionless sharing of daily life – the Inter-Face between online and offline Identity.
from “All of Your Tumblr Photos Will Now Be Scanned for Branded Content” on motherboard:
Though the system doesn’t necessarily identify individuals in their corporeal form, it can pinpoint the top influencers on a given social network and give their online identities to companies looking to partner with their biggest fans in promotional campaigns. […]
… users are being sold off to the highest bidder, without any kind of tangible return.
Founded in 2007, Tumblr has long been a sanctum for misfit millennials meticulously crafting identities for themselves by posting and sharing images. Surely it was only a matter of time until the site figured out a way to monetize its sizable cultural cachet, but for a platform that prides itself on facilitating self-expression and a degree of anonymity, it’s an unsettling move at the very least.
thanks Matteo for the link