{"id":594,"date":"2012-09-29T17:07:29","date_gmt":"2012-09-29T17:07:29","guid":{"rendered":"http:\/\/www.de-brand.net\/blog\/?p=594"},"modified":"2013-04-30T10:22:09","modified_gmt":"2013-04-30T10:22:09","slug":"fauler-apfel","status":"publish","type":"post","link":"https:\/\/www.de-brand.net\/blog\/2012\/09\/29\/fauler-apfel\/","title":{"rendered":"Fauler Apfel"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/25299769?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" height=\"281\" width=\"500\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>Ich m\u00f6chte endlich meinen Fair-Trade Computer!<\/strong><\/p>\n<p><strong>Update:<\/strong><br \/>\nIt might not be fair trade, but at least a bit more ecological: The computer of <a href=\"http:\/\/www.iameco.com\/\">iameco<\/a><br \/>\n&#8220;&#8230; the PC is the first of its class to receive the EU Ecolabel. Producing about 70% less CO2 than conventional computers and made of a majority of recyclable materials&#8221; <a href=\"http:\/\/inhabitat.com\/wooden-framed-iameco-computer-reduces-environmental-impacts\/\">writes Morgana Matus on inhabitat.com<\/a>.<br \/>\n&#8220;<a href=\"http:\/\/www.triplepundit.com\/2008\/12\/iameco-green-computers-have-a-lesson-or-two-for-apple\/\">Iameco Green Computers Have a Lesson or Two for Apple<\/a>&#8221; is the title of the article by Mark Smith on triplepundit.com. I think we need again make pressure on Apple, like in <a href=\"http:\/\/www.greenpeace.org\/international\/en\/news\/features\/greening-of-apple-310507\/\">the campaign &#8220;green my apple&#8221;<\/a><br \/>\n<img decoding=\"async\" alt=\"green my apple\" src=\"http:\/\/www.greenpeace.org\/international\/Global\/international\/planet-2\/graphics\/2007\/5\/apple-front-page.jpg\" \/><\/p>\n<p>The challenge remains to produce it also in fair ways, which might be hard, &#8220;because the supply chains are huge&#8221; as Tom Foremski writes in zdnet in his article &#8220;<a href=\"http:\/\/www.zdnet.com\/blog\/foremski\/who-will-be-the-first-fair-trade-tech-company-moving-beyond-green\/1361\">Who will be the first &#8220;Fair Trade&#8221; tech company? Moving beyond &#8220;green&#8221;&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ich m\u00f6chte endlich meinen Fair-Trade Computer! Update: It might not be fair trade, but at least a bit more ecological: The computer of iameco &#8220;&#8230; the PC is the first of its class to receive the EU Ecolabel. Producing about 70% less CO2 than conventional computers and made of a majority of recyclable materials&#8221; writes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,22,75,14],"tags":[],"class_list":["post-594","post","type-post","status-publish","format-standard","hentry","category-de-branding","category-film-video","category-visual-journalism","category-visuelle-kommunikation"],"_links":{"self":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/comments?post=594"}],"version-history":[{"count":7,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts\/594\/revisions"}],"predecessor-version":[{"id":614,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts\/594\/revisions\/614"}],"wp:attachment":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/media?parent=594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/categories?post=594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/tags?post=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}