{"id":468,"date":"2010-01-18T10:18:28","date_gmt":"2010-01-18T08:18:28","guid":{"rendered":"http:\/\/www.de-brand.net\/blog\/verkehrte-welt-nachhaltiges-einlullen\/"},"modified":"2010-01-18T10:18:28","modified_gmt":"2010-01-18T08:18:28","slug":"verkehrte-welt-nachhaltiges-einlullen","status":"publish","type":"post","link":"https:\/\/www.de-brand.net\/blog\/2010\/01\/18\/verkehrte-welt-nachhaltiges-einlullen\/","title":{"rendered":"Verkehrte Welt: Nachhaltiges Einlullen"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2010\/01\/hopenhagen.jpg\" width=\"100%\" alt=\"Coke Hopenhagen\" class=\"imageframe\" \/><\/p>\n<p><strong>Nachhaltigkeit ist gut und gr\u00fcn ist sch\u00f6n.<\/strong> Das wissen auch die Branding-Strategen von Coka Cola und machen bei der Kampagne Hopenhagen mit. Eine Werbeagentur macht daf\u00fcr noch eine kreative Kampagne und ein Illustrator h\u00fcbsche Bildchen. Gegen derlei Image-Strategien hat es die die Macht des Faktischen nicht leicht, denn es mach einfach mehr Spa\u00df im Angesicht eines h\u00fcbschen Bildchen zu glauben, da\u00df alles gut wird und dabei Cola zu trinken, als bei einem Glas Wasser irgendwelche <a href=\"http:\/\/www.de-brand.net\/blog\/harddrink\/\">kritischen Artikel<\/a> zu lesen. Dennoch sein an dieser Stelle auf ein <a href=\"http:\/\/www.democracynow.org\/2009\/12\/14\/indian_environmentalist_vandana_shiva_it_is\">Interview mit Vandana Shiva<\/a> verwiesen. Ein Ausschnitt:<\/p>\n<blockquote><p>Environmentalist Vandana Shiva on the Coca-Cola sponsored campaign &#8216;Hopenhagen&#8217; in an interview with Democracy Now&#8217;s Amy Goodman, 14\/12\/09:<\/p>\n<p><em>Amy Goodman: <\/em>There is a big campaign here called \u201cHopenhagen.\u201d<\/p>\n<p><em>Vandana Shiva: <\/em>Yeah.<\/p>\n<p><em>AG: <\/em>Among the corporate sponsors are Coca-Cola (&#8230;). Can you talk about the global effects of Coca-Cola?<\/p>\n<p><em>VS: <\/em>Yeah, my heart just sank, because when I got off the flight, the first thing I saw was a Coca-Cola bottle, \u201cHopenhagen.\u201d Well, if you\u2019ve been to Plachimada, India, where 1.4 million liters, 1.5 million liters were extracted by Coca-Cola every day, and\u2014<\/p>\n<p><em>AG: <\/em>Liters of water?<\/p>\n<p><em>VS: <\/em>Liters of water to make these soft drinks and to do the bottling of water. The women had to rise up against Coca-Cola. The women had to say, \u201cShut this plant down, because we are having to walk ten miles to get clean and safe water.\u201d That would not be Hopenhagen. The women of Plachimada would not see hope in a Coca-Cola bottle.<\/p>\n<p><em>AG: <\/em>Where is Plachimada?<\/p>\n<p><em>VS: <\/em>Plachimada is a little village in Kerala where the women organized and shut down a Coca-Cola plant, and this triggered a movement across India. Three plants have been shut down. <strong>Coca-Cola does not bring hope, and Coca-Cola should not be the symbol of finding solutions for the climate crisis.<\/strong><\/p><\/blockquote>\n<p>Via <a href=\"http:\/\/www.adrianaeysler.com\/index.php?n=Main.Main\">adrianaeysler.com<\/a> (danke f\u00fcr den Link, Fabio)<\/p>\n<p>Bild: Ogilvy NY + Andrew Bannecker<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nachhaltigkeit ist gut und gr\u00fcn ist sch\u00f6n. Das wissen auch die Branding-Strategen von Coka Cola und machen bei der Kampagne Hopenhagen mit. Eine Werbeagentur macht daf\u00fcr noch eine kreative Kampagne und ein Illustrator h\u00fcbsche Bildchen. Gegen derlei Image-Strategien hat es die die Macht des Faktischen nicht leicht, denn es mach einfach mehr Spa\u00df im Angesicht [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-468","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":0,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}