{"id":207,"date":"2007-04-16T18:35:29","date_gmt":"2007-04-16T16:35:29","guid":{"rendered":"http:\/\/www.de-brand.net\/blog\/?p=207"},"modified":"2007-04-16T18:35:29","modified_gmt":"2007-04-16T16:35:29","slug":"bp-beyond-petroleum","status":"publish","type":"post","link":"https:\/\/www.de-brand.net\/blog\/2007\/04\/16\/bp-beyond-petroleum\/","title":{"rendered":"BP, beyond petroleum???"},"content":{"rendered":"<p>Wieder ein typisches Beispiel von <a href=\"http:\/\/en.wikipedia.org\/wiki\/Corporate_social_responsibility\">CSR (Corporate Social Responsibility)<\/a>, diesmal von BP (vor einiger Zeit noch &#8220;British Petroleum&#8221;): in einer 100% dem Klimawandel gewidmeten Ausgabe des &#8220;Spiegel&#8221; (01\/2007) kann man 4 verschiedene Anzeigen betrachten:<\/p>\n<p><a class=\"imagelink\" href=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/cover.jpg\" title=\"cover.jpg\"><img decoding=\"async\" id=\"image208\" src=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/cover.thumbnail.jpg\" alt=\"cover.jpg\" \/><\/a> <a class=\"imagelink\" href=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/csr1.jpg\" title=\"csr1.jpg\"><img decoding=\"async\" id=\"image209\" src=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/csr1.thumbnail.jpg\" alt=\"csr1.jpg\" \/><\/a> <a class=\"imagelink\" href=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/csr2.jpg\" title=\"csr2.jpg\"><img decoding=\"async\" id=\"image210\" src=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/csr2.thumbnail.jpg\" alt=\"csr2.jpg\" \/><\/a> <a class=\"imagelink\" href=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/csr3.jpg\" title=\"csr3.jpg\"><img decoding=\"async\" id=\"image211\" src=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/csr3.thumbnail.jpg\" alt=\"csr3.jpg\" \/><\/a> <a class=\"imagelink\" href=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/csr4.jpg\" title=\"csr4.jpg\"><img decoding=\"async\" id=\"image212\" src=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2007\/04\/csr4.thumbnail.jpg\" alt=\"csr4.jpg\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wieder ein typisches Beispiel von CSR (Corporate Social Responsibility), diesmal von BP (vor einiger Zeit noch &#8220;British Petroleum&#8221;): in einer 100% dem Klimawandel gewidmeten Ausgabe des &#8220;Spiegel&#8221; (01\/2007) kann man 4 verschiedene Anzeigen betrachten:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-207","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":0,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}