{"id":20,"date":"2006-10-26T18:50:48","date_gmt":"2006-10-26T16:50:48","guid":{"rendered":"http:\/\/www.de-brand.net\/blog\/?p=20"},"modified":"2006-10-26T18:50:48","modified_gmt":"2006-10-26T16:50:48","slug":"im-playin-it","status":"publish","type":"post","link":"https:\/\/www.de-brand.net\/blog\/2006\/10\/26\/im-playin-it\/","title":{"rendered":"I&#8217;M PLAYIN&#8217; IT"},"content":{"rendered":"<p>Making money in a corporation like McDonald\u2019s is not simple at all! Behind every sandwich there is a complex process you must learn to manage: from the creation of pastures to the slaughter, from the restaurant management to the branding. You\u2019ll discover all the dirty secrets that made us one of the biggest company of the world.<\/p>\n<p>The game was created by the Italian collective <a target=\"_blank\" href=\"http:\/\/www.molleindustria.it\/\">LaMolleindustria<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"mcvideogame3.png\" id=\"image19\" src=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2006\/10\/mcvideogame3.png\" \/><\/p>\n<p><img decoding=\"async\" alt=\"mcvideogame1.png\" id=\"image17\" src=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2006\/10\/mcvideogame1.png\" \/><\/p>\n<p><img decoding=\"async\" alt=\"mcvideogame2.png\" id=\"image18\" src=\"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2006\/10\/mcvideogame2.png\" \/><\/p>\n<p>&#8230;<\/p>\n<p>\u201c<em>Die Gro\u00dfen mit ihren eigenen Waffen schlagen, wie es die Programmierer der anti-advergames tun. Als Antwort auf die Marketingspiele entwickeln sie Satirespiele, die auch noch Spa\u00df machen. Gelungenes Beispiel: die Mini-Wirtschaftssimulation <a target=\"_blank\" href=\"http:\/\/www.mcvideogame.com\/\">McDonald\u2019s Videogame<\/a>. Der Spieler muss den Hamburger-Konzern am Laufen halten und sich um Fleischproduktion und Marketing k\u00fcmmern. Dabei kann er sich aller miesen Trick bedienen: von Hormonzusatz im Tierfutter bis zum Bestechungsgeld f\u00fcr Ern\u00e4hrungsberater. H\u00fcten muss man sich nur vor demonstrierenden Globalisierungsgegnern, die schaden dem Konzernimage.<\/em>\u201d<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/jetzt.sueddeutsche.de\/texte\/anzeigen\/288924\">http:\/\/jetzt.sueddeutsche.de\/texte\/anzeigen\/288924<\/a><\/p>\n<p>&#8230;<\/p>\n<p>post by Christoph via <a title=\"De-Branding\" target=\"_blank\" href=\"http:\/\/www.khm.de\/mg\/seminare\/debrand\/blog\/\">De-Branding <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making money in a corporation like McDonald\u2019s is not simple at all! Behind every sandwich there is a complex process you must learn to manage: from the creation of pastures to the slaughter, from the restaurant management to the branding. You\u2019ll discover all the dirty secrets that made us one of the biggest company of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":0,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.de-brand.net\/blog\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}