{"version":"1.0","provider_name":"De-Branding","provider_url":"https:\/\/www.de-brand.net\/blog","author_name":"Fabio","author_url":"https:\/\/www.de-brand.net\/blog\/author\/fabio\/","title":"McDonald&#8217;s Interactive - De-Branding","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"cPrZ7tXk5P\"><a href=\"https:\/\/www.de-brand.net\/blog\/2006\/10\/26\/23\/\">McDonald&#8217;s Interactive<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.de-brand.net\/blog\/2006\/10\/26\/23\/embed\/#?secret=cPrZ7tXk5P\" width=\"600\" height=\"338\" title=\"&#8220;McDonald&#8217;s Interactive&#8221; &#8212; De-Branding\" data-secret=\"cPrZ7tXk5P\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.de-brand.net\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"McDonalds Interactive erkl\u00e4rt die Losl\u00f6sung von der Mutterfirma, da sie die klimasch\u00e4digende Politik und Praxis des Konzerns nicht mehr unterst\u00fctzen wollen. Auf der Web Site bringen sie ihre Argumente vor. Vor allem weisen sie darauf hin, da\u00df die CRS*-Programme von McDonalds nicht mehr als geschickte PR sind. Zur Vertiefung wird eine Studie der Standford University [&hellip;]","thumbnail_url":"http:\/\/www.your-me.com\/debranding\/blog\/wp-content\/uploads\/2006\/10\/spoof2.jpg"}